About Us

Ad Vitam was founded by a husband-and-wife team who are both graduate students in theology. What began as shared study, prayer, and attention to the Church’s tradition gradually took material form.

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Ad Vitam means “toward life.” It names not a slogan or a cause, but a direction: the orientation of a human life ordered toward God, formed by the Incarnation, and sustained by the Church’s memory. We are dedicated to Christian formation and the rhythm of the prayer of the Catholic Church, the Divine Office.

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Our work draws from Scripture, the Fathers, the liturgical year, and the very image of Christian art. We approach clothing and lifestyle the way a press approaches a text, with restraint, care, and an assumption of intelligence. Each piece is designed to be worn quietly, to reward attention, and to endure beyond trends.